David Turton
With: University of Sunderland
Role: Campaign and Conversion Manager for the University of Sunderland
David Turton, Campaign and Conversion Manager for the University of Sunderland, has worked in marketing for 15 years across public and private sectors, further and higher education. Educated with a degree in Journalism and a CIM Diploma, David plans and delivers integrated, multi-channel campaigns. He is also a published author.
Turning Insight into Action to Meet Recruitment Targets: The ‘You Still Can’ Campaign
With a rise in tuition fees and a declining population of 18 year olds, the University of Sunderland conducted an analysis of who was applying for which courses. The results determined how they would campaign to increase interest and applications. In this blog, David Turton, Campaign and Conversion Manager for The University of Sunderland, discusses the results and strategy of the "You Still Can" campaign, and why it was successful.
