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Ather Mirza

Ather Mirza

With: University of Leicester

Role: Director, News Centre

A graduate in English from the University of Leicester, Ather has worked as a journalist and in media management for more than 30 years and is a former winner of a Commonwealth Press Union scholarship to India.

Contact: Ather

 

Richard III coffin

The king in the car park: managing a story that gripped the world

Ather Mirza -
Universities dream of the blockbusting discovery that will print their name in the history books. In 2013, that day arrived for the University of Leicester when it discovered and identified the body of the mythical Richard III. Ather Mirza reflects on how the spine-tingling discovery was revealed to the world through a sophisticated plan of media engagement.

Events

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5-6 October: AURIL conference, Bristol

Efficiency Exchange -
This conference will explore how universities are using their global networks and partners to achieve more far-reaching knowledge exchange impacts and create new international business partnerships in other regions of the world.

10 October: Higher education conference and exhibition, London

Efficiency Exchange -
This year’s event will tackle the challenges and opportunities that come with increased competition and choice in the sector off the back of momentous higher education reforms. Delegates will gain an exclusive introduction to the Office for Students, learn how to establish their institution as an international brand, debate the drive for digital in the sector and identify ways to enhance the student experience.

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